La Inesita dairy farm, owned by the Brito family, is located near Highway 35 in the Córdoba Province, one of Argentina’s busiest. In a country dominated by North American Holsteins, this colourful setup never fails to catch the eye of passers-by and visitors.
Visitors and tourists like to stop and buy fresh milk or cheese at the farm. However, what many find so curious about the red cow setup is their DeLeval milking robot – they were only the third farm in Argentina to have one.
Before starting La Inesita, the Britos had already experienced the benefits of the VikingRed. While they previously milked a crossbred herd of Argentine Holstein of North American origin, New Zealand Jerseys and VikingRed bulls were also on a farm they rented.
They soon found that the healthiest and highest-producing cows in the herd were the VikingRed-sired cows. With this in mind, when they decided to take a step towards a robot farm on the newly acquired five hectares of land, the obvious choice was to go “All Red”.
Hearing this news, and as breeder and distributor of VikingRed and VikingGenetics in Argentina, Elisabeth Avendaño was happy to support this new and different initiative. She sent 30 pregnant cows and heifers to help the Britos get started and set up the farm as a “shop window" for the VikingRed.